This Is The Beer Drinkers Are Most Loyal To

It’s their first year on top.

As anyone who’s ever watched their uncle bring his own six-pack of Busch pounders with him wherever he goes can attest to, beer brands – even mediocre ones – can inspire shocking amounts of loyalty. A recently released report has tried to quantify just where that loyalty comes from and which beer brand does it best.

According to its 22nd annual 2017 Customer Loyalty Engagement Index, brand research consultancy Brand Keys says that when it comes to getting a buzz on, currently no beer inspires more brand engagement and loyalty than Coors. This year marks the first time the Rocky Mountains-inspired brew has topped the beer category, knocking off last year’s number one, Sam Adams.